{"id":20419,"date":"2026-04-07T04:11:24","date_gmt":"2026-04-07T04:11:24","guid":{"rendered":"https:\/\/croplands.com\/au\/?p=20419"},"modified":"2026-04-08T01:42:28","modified_gmt":"2026-04-08T01:42:28","slug":"wa-broadacre-spot-spraying-on-front-foot","status":"publish","type":"post","link":"https:\/\/croplands.com\/au\/weed-it\/wa-broadacre-spot-spraying-on-front-foot\/","title":{"rendered":"WA Broadacre Spot Spraying on Front Foot"},"content":{"rendered":"\n
\n
<\/summary>\n

A TRUSTED CONNECTION TO CROPLANDS<\/span><\/h1>

7 APRIL 2026<\/h2><\/div><\/div><\/div>\n<\/details>\n<\/div><\/div>\n\n\n\n
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Location:<\/strong> Narembeen, WA
Enterprise:<\/strong> Mixed, moving towards 100 percent cropping
Crops:<\/strong> Wheat, barley, oats, lupins, canola
Farm size:<\/strong> 5,500 ha owned plus up to 7,000 ha leased
Generation:<\/strong> Fourth generation farmer
<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

After more than a century on the same country, Michael Mortimore knows one thing. If you do not stay ahead of weeds, they will get ahead of you.<\/p>\n\n\n\n

Farming in the Narembeen region of Western Australia, “Morty” runs a large mixed enterprise that is steadily shifting towards full cropping. With scale comes pressure, particularly when it comes to managing resistant ryegrass and maintaining yield without blowing out chemical costs.<\/p>\n\n\n\n

That is where spot spraying and the right equipment have changed the game.<\/p>\n\n\n\n

A trusted connection to Croplands<\/strong><\/h2>\n\n\n\n

Morty\u2019s introduction to Croplands came through a long\u2011standing personal connection. A mate from agricultural school, Scott Craig, was working in the industry when Sonic machines were operating locally before becoming part of Croplands.<\/p>\n\n\n\n

A chance catch\u2011up at the pub led to a closer look at the machine sitting in Morty\u2019s yard. After a few questions and a deeper dive into what it could do, the decision was made.<\/p>\n\n\n\n

\u201cThat\u2019s all she wrote,\u201d Morty said.<\/p>\n\n\n\n

The machine setup<\/strong><\/h2>\n\n\n\n

Morty now runs a Sonic 7000 with a 36m WEED-IT boom<\/strong>, equipped with WEED\u2011IT sensors<\/strong>, twin tanks<\/strong> and twin pumps<\/strong>.<\/p>\n\n\n\n

This setup allows him to switch between blanket spraying and spot spraying, or both in the same operation. For Morty, that flexibility is critical.<\/p>\n\n\n\n

\n

If you have got areas under 10 percent weed pressure, you can go nuts on what is actually there.<\/p>\n<\/blockquote>\n\n\n\n

— Michael Mortimore, Owner\/Operator

\u201cWhen I had wheel speed sensor issues early on, that was around Christmas time. Not many people would show up then,\u201d Morty said.<\/p>\n\n\n\n

That reliability matters when timing is everything.<\/p>\n\n\n\n

An investment in the future<\/strong><\/h2>\n\n\n\n

Morty is upfront about the cost of technology like WEED\u2011IT and advanced spray systems. But he sees it as unavoidable.<\/p>\n\n\n\n

\u201cIt is a capital investment, but if you do not pay for this technology now, you will pay for it at some stage,\u201d he said.<\/p>\n\n\n\n

By tackling weed issues early, Morty believes growers set themselves up not just for the current season, but for decades to come.<\/p>\n\n\n\n

\u201cGet on the front foot and use every tool in the box to help your operation.\u201d<\/p>\n\n\n\n

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LEARN ABOUT OUR SONIC weed-it RANGE<\/a><\/div>\n<\/div>\n\n\n\n


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After more than a century on the same country, Morty Moore knows one thing. If you do not stay ahead of weeds, they will get ahead of you.<\/p>\n","protected":false},"author":10,"featured_media":20420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33,29],"tags":[286,306,305],"class_list":["post-20419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadacre","category-weed-it","tag-broadacre","tag-sonic","tag-weed-it"],"yoast_head":"\nWA Broadacre Spot Spraying on Front Foot - Croplands Australia<\/title>\n<meta name=\"description\" content=\"After more than a century on the same country, Morty Moore knows one thing. 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