With a combined 108-years of experience in the farm machinery game, machinery dealer group O’Connors  share Croplands’ passion for delivering world-class technology to Australia’s world-class farmers.

It is with this in mind that we are pleased to announce a new partnership with the appointment of O’Connors as authorised dealers of Croplands market-leading WEED-IT optical spot spraying technology.

Established in north-west Victoria in 1964, O’Connors is an award-winning machinery dealership offering an extensive range of both new and used agricultural equipment, precision agriculture products, innovative technology and exceptional customer service.

Along with community engagement this makes O’Connors a reliable, local partner. Having developed teams of high-quality staff at each location with extensive knowledge and a high level of technical training, O’Connors confidently offers farmers the level of support they deserve to be at their best.

Tom Sheridan, Group Sales Development Manager at O’Connors is excited for the partnership and the opportunities it presents for broadacre farmers in the O’Connors Dealership Network.

“Our customers are some of the most innovative farmers in the world and we need to ensure we can supply them with equipment that keeps them at the forefront of profitable and sustainable farming practices. The WEED-IT Optical Spot Sprayers by Croplands are widely respected as the industry leaders in spot spraying technology, with a calculatable and achievable return on investment for farmers who are dedicated to achieving a successful summer fallow.”

Mr Sheridan explained “When we were presented with the opportunity to market the product across our fifteen dealership locations it was a simple business decision for our group.”

O’Connors Staff recently undertook technical training in the WEED-IT system and the capabilities of the product.

O’Connors Machinery Sales Representative, Alex Noonan, one of the staff involved, was impressed with the capability of the equipment.

“It’s certainly a product that our customers have been asking after – the opportunity the reduce chemical use in the summer fallow management period is a high priority for broadacre farmers.” he said.

The addition of Croplands WEED-IT to the O’Connors dealer network represents another significant step for the group as they also celebrate a recent expansion through the acquisition of the former Sunrise Ag Case IH dealerships in Swan Hill, Ouyen and Mildura. These acquisitions take the group’s footprint to fifteen locations and allow the organisation to enhance its product, parts and service offering for the benefit of their customers now and into the future.

Broadacre TrailedO’Connors will be offering the full range of Croplands WEED-IT optical spot spraying solutions and parts as well as retaining the Broadacre Trailing and Compact Sprayers and Components product offering in the acquired Sunrise dealerships.